Williamsburgtopia! Frolic! Play Space—Members Only.

by samantha on February 4, 2012

Live in hood and looking for something to do this weekend? Maybe you want to go check out Frolic! the new “rock & roll” play space. Frolic’s rock and roll decor is made up of classic rock references like a Rolling Stones tongue slide, a 1950s dinner inspired coffee area, psychedelic carpet and the center piece is a real VW Bus. While I totally get the time period theme, I think it misses the mark for our generation. Most parents around here grew up on Wu-Tang, The Red Hot Chili Peppers and Nirvana. That’s our rock and roll. You know? We had to fight for our right to party.

Over all the place was spacious, vibrant and clean. The kids seemed to have a good time. We would love to visit Frolic! again except we CAN’T! Here’s the catch, Frolic! is members only. They allow one $25 visit to check the place out then require families to purchase either a $948 or $1,320 membership package. It’s clear that Frolic! is banking on the fact that their location on the ground floor of The Edge, one of Willimasburg’s largest condo developments, will bring enough members to make rent. I find this exclusivity off-putting. It’s a play space, not the Soho House!

I could see possibly purchasing a membership if I lived in one of the condo developments along Kent Avenue, just out of the sheer convenience of the place. But honestly Frolic! didn’t wow me to the point of wanting to spend a thousand dollars on a membership. I could have seen going there from time to time if they allowed drop-in’s. Oh well, looks like Frolic’s brought an Upper East Side attitude to East River Park. Bummer man.

Do you live in the neighborhood? Have you visited Frolic? What are your thoughts on the membership only concept?

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{ 3 comments }

Jenny February 4, 2012 at 12:14 pm

Yeah… I say “nope!” I have a personal policy to not frequent places like this if they don’t allow drop-ins. It’s one thing to pay for a class, but my baby doesn’t need a membership to a play space that we may or may not be able to use enough to make it worth the money. It doesn’t sound like the place for me. Thanks for sharing the pics and info.

Jennifer February 16, 2012 at 7:42 am

Ok. So I’m from Brooklyn. Born in Sunset and raised in Williamsburg. And I am totally down for the changes going on. But, that *ish is ridiculous. I have a 3 year old and I go coo coo bananas looking for ways to burn this boy’s energy, but I would be damned to pay $950+ just for my kid to play. Dats Crazy! BTW just found your blog today so happy to find that I don’t have to be a mom with a stick up her ass. I thought I was alone in this on going battle to find cool moms. Thank you.

Carla February 29, 2012 at 6:29 am

Totally agree, just found your blog, love it!!! I was almost convinced into the membership and then I shook myself a little harder. I thought besides the inflexible yearly membership and no drop in schedule why would I only want to spend the majority of my time year round in one place. Half year or winter memberships may have reeled me in better. I partly get frazzled running around some days going this way and that to have fun with my 2 1/2 yr old kiwi but really I love the variety it brings to our lives and all the new things and people we see. Thanx!!!! Love your blog!

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